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The Baby Boom Is Now the Elder Boom

Writer: Patricia Faust
Patricia Faust
Mar 3, 2023
4 min read


The Baby Boom is now emerging as the Elder Boom. How did the Baby Boom become the transformational generation, and what does that mean now as they enter their older years?

The sheer number of the boomers has driven change throughout their entire lifetime.


The Baby Boom

Post-World War II America was ripe for this explosion of births. The economy was sound, men and women coming back from the war were anxious to start families, settle down, and enjoy the economic opportunities of the times. The World War II generation was the most marriage and family-oriented in US history: 96.4% of women and 94.1% of men in this cohort got married at a younger age than their parents before them. They had more children, sooner after marriage, and spaced closer together. On average 4.24 million babies were born per year between 1946 and 1964. In 1964, the 76.4 million babies born during the baby boom generation constituted a whopping 40% of the US population (192 million).


Boomers Impact the Economy

The boomers benefitted from a strong economy at that time, but they were also a major contributor to continued economic growth. The enormous generation of babies became an enormous generation of children, teenagers, young adults and now seniors. As they aged, they changed the industries around them. As babies and children, they drove the sale of toys, candy, and washing machines. The gigantic group of school children drove the construction of new schools, and suburbs. As teenagers, they dominated the culture of the 50s and 60s, buying clothing, and records. They were the disruptors of the music industry initiating the birth of Rock and Roll. And they never looked back.


Significance of the Boomers

“The generation born in the twenty years following World War II has been a defining force in the twentieth and twenty-first centuries. Coming of age in the 1960s and 1970s, they were on the forefront of social change in those decades, including the later stages of the Civil Rights Movement, the protest against the Vietnam War, and the second wave of the feminist movement. It might even be said that those movements gained momentum because of the sheer size of the baby boomer generation, whose shared concerns and life experiences as an age cohort exerted influence on an American culture proportional to their numbers.”


Notable boomers, Steve Jobs, and Bill Gates introduced the personal computer to everyone. The development of the world wide web was brought to fruition by Sir Tim Berners-Less. The Kurzweil 250 musical synthesizer was created by Ray Kurzweil, with advisement from Stevie Wonder. The Kurzweil 250 was a digital musical instrument that was able to duplicate the sound of a grand piano. He then went on to develop a succession of other digital keyboards that have been used by artists such as Paul McCartney and Earth, Wind and Fire.


The advent of space exploration was challenged by President John F. Kennedy to reach the moon first. The Apollo 11 spacecraft, during which commander Neil Armstrong, pilot Michael Collins, and lunar module pilot Edwin (Buzz) Armstrong became the first people to land on the surface of the moon. The was an engineering phenomenon. Our cell phones of today are more powerful than the computers that were flying the Apollo spacecrafts.


The Longevity of the Boomer Generation

The advancement in medical technology has revealed discoveries that have allowed the boomers of today to live healthier lives. As a result, there are 74 million boomers moving through the benchmark retirement age of 65 to the tune of 10,000 per day. By 2030 1 in 5 people will be over the age of 65. The established age for retirement of 65 has proven to be underestimate of the capabilities of boomers to continue working. There are instances where boomers are aged out of their careers. For those wishing to return to the workplace, ageism is still a very strong bias. And then there are those who enjoy retirement and depend on their Social Security checks to help pay their living expenses. This is when the enormous group of boomers are causing many headaches. As they age, the ratio of retired Americans compared to working Americans will increase significantly, placing a considerable strain on Social Security, hospitals, healthcare workers, and government agencies designed to help the older population. The silver tsunami has hit!


This is a very real problem, but the very people who might be able to help solve this conundrum, have not been invited to the table for discussions. An aging brain is a powerful tool. Crystallized intelligence increases with aging. The expertise and experiences of older people can be valuable assets. Older people are the ones affected by decisions made to control costs of the senior population. Disregarding their opinions because they are in their seventies is foolish and short-sighted. Longevity is a reality, and a chronological age is not the answer for drastic solutions. This enormous generation is powerful, and their expertise is priceless. Listen to them.


References:


Kiger,P. (December 29, 2010). Baby boomer inventions that changed the world. Retrieved from https://www.reuters.com/article/idUS182429596720101222

 
 
 

Comments


It was never my intention to have my newsletter be published just a few times a year!
However, I have run into some health challenges this past year and my best laid plans didn’t make it to fruition. I did work out a marketing program with Wix – my online
platform provider and they have been optimizing former blogs and other material of
mine and publishing them online. They are all running on my website – you just click on
the https://myboomerbrain.com. You will see refreshed blogs.


This newsletter is NEW!! A lot happened over the summer and there is a lot to share. I
did speak at Harvard and it was amazing. My presentation was brief (as all the
presentations were brief) but I got to introduce Brainspan –> Healthspan –> Lifespan and
the Cognitive Longevity Gap. I also was able to announce that the åå Blueprint
coaching program will roll out in the new year. This program is so å from the
typical Brain Healthy Lifestyle program. The purpose is to teach those over sixty how to
adjust to their ‘older’ life and ultimately make the necessary changes to take on late life
brain and physical changes. I am excited about the material because the years of 70,
80 and 90 are full of cognitive and physical changes. Instead of feeling like there is no
controlling these aging changes, you will have the skills and the tools to slow these
aging changes down. I will send out information on the Brainspan Blueprint program
over the course of the following months.


It is incredible to me that we are at the final months of 2026. It has been a highly
charged political year and that is what has been getting the headlines. The field of
Aging has some key developments that are being revealed through the rest of 2026.
The field of aging and longevity in late 2026 is defined by breakthroughs in AI-driven
eldercare, and major systemic and policy shifts. (University of Florida)


•.  AI and Smart-Home Eldercare: AI is shifting from experimental tech to practical
deployment — featuring speech analysis for cognitive decline prediction,
wearable fall-detection sensors, and AI-powered personal health companions to
help older adults manage medications and prep for doctor visits. (ncro.org)

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•   Advancements in Alzheimer’s and Diagnostics: The dementia landscape
continues its pivot toward a new generation of anti-amyloid treatments alongside
early-detection blood biomarkers and amyloid/tau imaging, though clinical
debates persist around risk profiles and efficacy. (YouTube-MD Newsline)

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•   Policy and State-Level Initiatives: National efforts by the National Council on
Aging (NCOA) following its Age+Action 2026 milestones, and the Advancing
States 2026 Aging Summit are pushing cross-sector frameworks to tackle
caregiver shortages, age-friendly housing, and the 12.5-year gap between
lifespan and healthspan. (The John A. Hartford Foundation)


Monthlong observances:
•   National Family Caregivers Month: Recognize family caregivers with thank-you
notes or an appreciation event. Caregiver Action Network
•   
Alzheimer’s Awareness Month: Offer education and share support resources
for residents and families. Alzheimer’s Foundation of America

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I am taking a leave of absence over the next few months. During that time, we (my
husband puts the website together for me!) hope to put a fresh look on the newsletter
and the website. If you have a question about brain aging and brain health, brainspan
and longevity, or even the cognitive longevity gap, just shoot me an email at
patricia@myboomerbrain.com.


If you have ideas on what you would want me to clarify or discuss – again, send me an
email.

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So, let me finish with wishes for a Peaceful Thanksgiving, a Joyful Christmas, and a Hopeful New Year!

​

Pat

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